By Ray Hatfield
Everything you are doing to land a job is probably wrong.
This is not one of those ‘look him in the eye and give him a firm handshake, go back to school and learn new skills, hire a professional to rewrite your resume’ type articles.
After 50, the chances of you landing an advertised job is next to zero. Apply if you want but don’t hold your breath. Here’s what to do instead:
Resumes don’t count.
This is how I feel about resumes: Nobody reads them. These days, everyone is padding their resumes with questionable achievements and hiring managers know it. Besides, did you ever try to read 5 resumes in a row, let alone a few hundred? (or a few thousand?).
The reality is most times your resume never gets read. There are just too many of them. If you feel you must have a resume because everyone says you need one and everyone asks you for it just because they think they should, at least make it look as interesting and creative as possible. Include graphics, cartoons, a letter from your third grade teacher — anything that draws attention and makes it stand out. And NEVER include it as an attachment. Put it in the body of your email instead. Nobody wants to open an attachment You’ve heard of viruses?
Here’s when you do need a resume: After you’re hired there’s always somebody who needs to have a copy for their files. So you might as well do one just in case. But don’t include dates and don’t go back further than 15 years.
Avoid online applications.
Like the plague. They are programmed to reject you if choose one answer they are not looking for. And that’s after you spend an hour filling one out. And talk about impersonal. I suspect that no human even looks at your application. One computer looking over the shoulder of another computer -how nice!
Nix headhunters
Headhunters are having the same difficulty you are having in finding a job. In today’s economy, many employers would rather not pay a headhunter’s finding fee - they’ll use craigslist or word of mouth to get the word out.
Besides, many headhunters are snakes. (They’re not called ‘headhunters’ for nothing.) They are your best friend if they think you might be a hot prospect and don’t return your calls if you turn out to be cooling down. You’ve got better things to do, trust me. Avoid the humiliation in dealing with them.
Postings and grapevines
Don’t bother applying for jobs that you find posted online or heard about through the grapevine. A zillion other people will be applying for that job having seen the same posting or by being on that same grapevine. The odds are not with you. Chances are you are not the “best” qualified person applying for the job. (Sorry) Besides, with all those people applying, the person hiring probably won’t even get to or read your resume.
Exception to that rule: Try being over-qualified
Apply for a job that you are over-qualified for and that is offering much less pay than you would be willing to work for. Assume that they would never hire you because you’re overqualified and that they will think you would probably quit if you found something that would pay you more.
Tell them that you are sure, based on your experience that you are over-qualified for the position but tell them jokingly, that they shouldn’t be concerned because you are an under-achiever. Push for a meeting. The object of this approach is to somehow get them to want to at least meet you even if they would never hire you. You want them to keep you in mind if something else comes up.
Don’t let yourself be interviewed
Think of it as a meeting, not an interview. In fact, act as if you are conducting the interview. Ask a lot of specific direct questions like “Tell me, the truth, is this a good place to work?” “Are the people in charge intelligent?” “What’s the level of talent or expertise of the employees?” “Is the company in good financial shape?” “How long have you worked here?” This approach shows that you are carefully considering if this is the kind of company you might want to work at. It also puts the interviewer on the defense a little, which is always to your advantage.
Never think of yourself as being unemployed or out of a job.
As far as anybody is concerned you are a successful consultant or have your own small business. Have business cards made. It’s alright to say the economy has affected your business which is why you are getting out and meeting people more. You are always in a stronger position when the person in the hiring position thinks you already have a job rather than you need a job.
Don’t be modest/exaggerate/drop names
These are tough times. If you don’t have genuine success stories, gross exaggerations are perfectly acceptable. Exaggerate how successful a campaign or sales event you were instrumental in implementing and at the same time drop some names.
For example: “It was the biggest sales promotion success in Coca Cola’s history.” “I was instrumental in making the Chicago Lottery the #1 Lottery in the country.” “We used Sean Penn as a spokesperson - great guy. “The “successes” will provide you with both credentials and endorsements by association.
Mind their business
Find out if a company you have been pursuing is participating in a local trade show or convention. If they are, make it your business to attend and visit their booth. Meet some of their people. Tell them you have been corresponding with so and so and you like the way the company does business. Take business cards. Afterward follow up with the CEOs or hiring managers and mention you visited their booth at the trade show. Offer your observations of the show, their booth, their pitches, their competition, etc. This is a great way to show that you are not only interested in their industry but are interested in their company as well.
Contact an old guy
Do some research and find companies with CEO’s older than you who are still very much active in the company. Over 70 is ideal. Find a way to make contact. (This is sometimes difficult.You might try saying you are interviewing local CEOs about the current business environment.)
Older people won’t consider you old. Even if they do, they know that older workers have value and appreciate your experience.
I recommend writing letters rather than emails. Everyone gets dozens of emails. Very few people get regular mail these days that isn’t junk mail or a bill. Use multiple denominations of stamps on the envelope so that the envelope looks a little different than the rest of his mail. If you can, find an article about the industry he’s in, include it as something you found that he might find of interest.
Flatter him by telling him how you admire his company and the way it does business. Find a nicety you can play back to him or her and thank him for it. Tell him how refreshing it is to find a company that has values. This works best with CEOs that own the company.
When you meet, find a way to mention your particular skills and offer your help if needed. DON’T ask for a job. He’s probably not the person who does the hiring but it sure doesn’t hurt if he passes your name on to the one who does.
Get a professional but casual photo taken
If you’re attractive, by all means include a small photo of yourself via business card or resume. The more attractive you are, the better your chances to get to see someone in person. That’s how pharmaceutical company reps get in to see doctors. Unfortunately, like it or not, as a rule the best looking people have an advantage. If you look like George Clooney or Michelle Pfeiffer - you’re hired automatically.
Awful question #1: Why did you leave your last job?
Answer it this way: Tell them you were let go because there was a difference of opinion on what constitutes “ethics.” (Say “ethics” in a way that clearly shows that you think your former employer lacks them.) And then say you would rather not discuss it. Say, “Let’s just say I don’t think it would be in my best interest for you to contact them.”
Awful question #2: What are your salary requirements?
I hate that question. Nobody wants to price themselves out of contention by going too high or screw themselves by asking too little.
Answer it this way: “I have no salary requirements, I have job requirements. If the job seems like it’s a good fit, I’m willing to work within your budget. On the same token, if you think I’m the person for the job, I would appreciate you offering me a fair salary.”
Finally, if the above suggestion don’t get you anywhere, and if you’re really ballsy, try this:
Blow up your resume 3 ft. x 5t. On the top in giant letters say Marketing Manager (or whatever you are) Needs Work. Include your resume beneath it. Make 2 copies and mount them on heavy Styrofoam boards. Wear them as sandwich signs, front and back. Walk up and down a busy thoroughfare like Madison Avenue in New York. You’ll get noticed and maybe make the evening news. Get a friend to video it and put it on YouTube.
The point of this article is to encourage you to try and think and do things a little different than everyone else is doing them.
Hey, tough times require innovative means. Good Luck.<<
Ray Hatfield is 59 years old. He has recently been hired by a national company using his above strategies. His name is not really Ray Hatfield.
Topping the vineyard laden hills of the Piedmont (Piemonte) region in Italy are charming little ancient villages with quaint lodgings, wonderful food and wine specialties. With a romantic getaway in mind, Claudia, hostess extraordinaire, took us on a driving tour down the lovely rural lanes of Monferrato to show us her favorite villas. She insisted that we choose one for our evening‘s accommodations.
We enjoy Carol Adrienne’s work linking intuition, synchronicity and purpose, and were surprised to discover that she uses numerology with midlife clients doing a life review. The life chart helps them identify their values, reassess their strengths, understand life lessons, and clarify their purpose for the next chapter. Well, we found this irresistible, so several of us had our readings done – and were amazed to discover an in-depth snapshot of our motivations, abilities and challenges, and the direction our lives could take. One of us found it so compelling that she bought one for her freshly minted Ivy League college grads - disrupting their worldview! - and leading to a wide-ranging conversation about the nature of mind, and the role of intuition in daily life. We asked Carol to share her work -and she said yes! You can listen here, and calculate your life stage number to discover its meaning.
Lately, there seem to be a lot of discussion about mid-life sexual dysfunction – specifically women’s sexual dysfunction, which I naturally find far more interesting than talk about ED and the ubiquitous print and broadcast advertising campaign behind Cialis and Viagra. An article that appeared yesterday in the New York Times, about a (futile) effort to promote a female-aphrodisiac in TV advertisements capped them all. Apparently, some research has concluded that Zestra Essential Arousal Oils has proven to help some women who, shall we say… have lost their sexual mojo. The makers of this product have produced a two-minute TV commercial for Zestra, in which 40- and 50-something women use racy words like sex and arousal in expressing their desire for the sex life they once enjoyed in their younger days. Watch it here because, unfortunately, it will likely never see the light of day due to the squeamish (male?) executives at the TV networks, cable stations, radio stations and even Facebook and WebMD.

Here’s a list of the top performing, high antioxidant (high-ORAC) foods that Bowden says “will help protect us from a virtual encyclopedia of syndromes and diseases associated with aging:
Sleep difficulty is one of the hallmarks of menopause. Some midlife women find they have trouble falling asleep, while others can’t seem to stay asleep. Which ever camp you’re in (I’m in the latter), you’re probably all too familiar with the problems caused by sleepless nights: lethargy, forgetfulness, and depression are just a few that you might consider bothersome or uncomfortable at worst. But did you know that constant sleep deprivation can have more profound consequences on your health? The Cardia Sleep Study, for example, showed a correlation between sleep deprivation and higher blood pressure levels, especially among pre-menopausal women. So what can you do about it? I asked Rebecca Hulem, aka The Menopause Expert, about the causes and cures (if there are any) for hormone-related insomnia:
Wendy: Why do mid-life women have so many sleep problems?
Stabilization exercises, using the stability ball, BOSU and foam rollers, which recruit the muscles of the core body as you master unstable surfaces.
It is so interesting to me that human nature is such that we are desperate to blame our “belly fat” on an imbalance of hormones. And the suggested cure is balancing hormones with bioidenticals. What happened to common sense; that as we age metabolism changes, body fat shifts, and it takes more exercise and fewer calories to maintain our desired 30 year old bodies. There are millions of women walking around with way too much body fat and nowhere near the age of midlife. Endocrine hormones change too at midlife – like thyroid and cortisol from the adrenals – yet if tested the levels would look normal. So my opinion is the solution is much more complicated than just balancing hormones. Even Suzanne Somers takes a gazillion vitamins and works out like a maniac everyday to maintain her body and she stills looks like she is in midlife. Sometimes accepting the change and then doing the best we can to stay in a healthy state is a gentler way to go. We women are way too hard on ourselves.
Carole Baggerly is on a mission to spread the word about the importance of Vitamin D for optimal health. She’s neither a physician nor scientist. Rather, she’s a breast cancer survivor who, after undergoing treatments including breast removal, chemo and radiation, thought “there has to be a better way.” As if that wasn’t enough, Carole was then diagnosed with Osteoporosis, which her doctor thought could have been the result of her low vitamin D level. Around the same time, a physician-researcher at the University of California, San Diego had published authoritative data showing the risk for breast cancer could be reduced by 50% with adequate levels of Vitamin D! That was all she needed to hear. She left her career in the software industry and devoted the next chapter of her life to learning all she could about “the sunshine vitamin.” She visited vitamin D researchers from coast to coast and attended medical association conferences. What she learned spurred her to action: An estimated 40-75 percent of the world’s population is vitamin D deficient and little was being done to educate healthcare professionals and patients about the vital role that vitamin D plays in preventing many diseases including tuberculosis, multiple sclerosis, type-1 diabetes and as many as 20 types of cancers.
If you’re wondering how to get your 25-hydroxyvitamin D serum levels checked, or how much vitamin D is right for you, visit the Grassroots Health website, where many scientific papers and Carole’s presentations are posted. (Tell your physician about it too!) You’ll also find a link to the D-Action campaign, which was launched last year by Grassroots Health to promote education, testing and feedback about vitamin D. More than 8,000 individuals from all over the world have already signed up. Of those, fully 50% of them started with levels below 40ng/ml, which indicates a vitamin D deficiency. When you sign up to participate, you can purchase a blood-spot test kit for home use. More information about the vitamin D home test kit can be found in a previous blogpost I wrote last year when the campaign was first launched.
Jonny Bowden, a board-certified nutritionist and author of several books on nutrition and health, has nicknamed the four dangerous processes that age our bodies “the four horsemen of aging.” He explains in his newest book, The Most Effective Ways to Live Longer: The Surprising, Unbiased Truth About What You Should Do to Prevent Disease, Feel Great, and Have Optimum Health and Longevity that together, they are probably responsible for the bulk of what happens to our bodies when they break down. He writes: “Anything that’s happening in your body that you wish were not happening, from the beginnings of disease to the breakdown of systems to the loss of functionality, is being driven by the engine of these four processes.” So here they are with a brief explanation and advice from Bowden for mitigating their harm:
Oxidative Damage: You may have heard about “free radicals,” which Bowden describes as “dangerous molecules created from oxygen that attack your cells and damage your DNA and slowly wear you down, aging you from within.” He recommends eating plenty of vegetables and fruits, all high in ANTI-oxidants. Berries, apples, prunes and green leafy vegetables are especially good for you.
Not too long ago, a friend of mine told me that her puppies (PUPPIES!) went into heat, apparently as a result of their being exposed to the topical hormone cream that she was using on her lower arms. It seemed odd to me and not worth writing about since, after all, how often does THAT happen? Well, just over a week ago, the FDA issued a statement warning users of Evamist that this spray-on menopause treatment could indeed harm pets and children if they come in direct contact with it. Evamist contains estradiol, an estrogen hormone. It’s sprayed on the inside of the lower arm and is used to treat menopause-related hot flashes. Since it was approved three years ago, the FDA has received eight reports of “adverse events” in children aged 3 to 5 who were unintentionally exposed to the drug. They define “adverse events” as premature puberty, nipple swelling and breast development in females and breast enlargement in males. Eight reports isn’t exactly a crisis, but I bet there are more unreported incidents of these “events” that cause a lot of worry, doctors appointments and unnecessary medical tests.
A large waistline isn’t just uncomfortable, or unattractive. It can be deadly- even for people who have a normal body mass index (BMI), say researchers at the American Cancer Society, which funded and conducted a study that investigated the health repercussions of a bulging belly. They found that men and women over 50 years of age, with the biggest waistlines, have twice the risk of dying over a decade compared with those with the smallest bellies. Those with bigger waists had a higher risk of death from causes including respiratory illnesses, heart disease and breast and colorectal cancer.
I know I’m not alone in often forgetting the name of a close friend, the book I just finished or a film I recently saw. It’s usually on the tip of my tongue and takes a minute (or 10) for my brain to dislodge this bit of information. Is this forgetfulness a normal part of aging? The result of hormonal changes? Or are we all on a slow journey to dementia? That’s what I wanted to know when I picked up Barbara Strauch’s terrific book, The Secret Life of the Grown-up Brain: The Surprising Talents of the Middle-Aged Mind